Buying Gym Clothing is Easy. Lifting Weights is Hard.

4 min read


In his new book Atomic Habits, James Clear shares a story about a film professor who divides his class of students into two groups on the first day of class: a “quantity” group and a “quality ” group:

“On the first day of class, Jerry Uelsmann, a professor at the University of Florida, divided his film photography students into two groups.


Everyone on the left side of the classroom, he explained, would be in the “quantity” group. They would be graded solely on the amount of work they produced. On the final day of class, he would tally the number of photos submitted by each student. One hundred photos would rate an A, ninety photos a B, eighty photos a C, and so on.


Meanwhile, everyone on the right side of the room would be in the “quality” group. They would be graded only on the excellence of their work. They would only need to produce one photo during the semester, but to get an A, it had to be a nearly perfect image.


At the end of the term, he was surprised to find that all the best photos were produced by the quantity group. During the semester, these students were busy taking photos, experimenting with composition and lighting, testing out various methods in the darkroom, and learning from their mistakes. In the process of creating hundreds of photos, they honed their skills.


Meanwhile, the quality group sat around speculating about perfection. In the end, they had little to show for their efforts other than unverified theories and on mediocre photo.”

Being in Motion vs. Taking Action

James goes on to explain that the quantity group was constantly taking action, which helped them hone their skills. The quality group, on the other hand, was simply in motion, meaning they were planning, strategizing and learning without taking action.

From Atomic Habits:

“It is easy to get bogged down trying to find the optimal plan for change: the fastest way to lose weight, the best program to build muscle, the perfect idea for a side hustle. We are so focused on figuring out the best approach that we never get around to taking action. As Voltaire once wrote, The best is the enemy of the good.


I refer to this as the difference between being in motion and taking action. The two ideas sound similar, but they’re not the same. When you’re in motion, you’re planning and strategizing and learning. Those are all good things, but they don’t produce the best result.


Action, on the other hand, is the type of behavior that will deliver an outcome. If I outline twenty ideas for articles I want to write, that’s motion. If I actually sit down and write an article, that’s action. If I search for a better diet plan and read a few books on the topic, that’s motion. If I actually eat a healthy meal, that’s action.”

This doesn’t mean that we should completely avoid being in motion. Sometimes we really do need to do our research, set up a plan, and make a strategy before taking action. The problem arises, though, when we mistake being in motion for actually taking action

From Atomic Habits:

“It’s easy to be in motion and convince yourself that you’re still making progress.


You think, I’ve got conversations going with four potential clients right now. This is good. We’re moving in the right direction.


Or, I brainstormed some ideas for that book I want to write. This is coming together.


Motion makes you feel like you’re getting things done. But really, you’re just preparing to get something done. When preparation becomes a form of procrastination, you need to change something. You don’t want to merely be planning. You want to be practicing.”

Buying Gym Clothing is Easy. Lifting Weights is Hard.

This idea of motion vs. action can be observed in many different areas:


Motion: brainstorming article ideas

Action: sitting down, writing a blog post, and hitting “publish”


Motion: buying gym clothing

Action: lifting weights


Motion: Reading a book about nutrition

Action: Cooking and eating a healthy meal

There is nothing wrong with being in motion, but there is something wrong with not taking action.

What’s the point of brainstorming ideas for articles if you never actually sit down to write? Or buying gym clothing without lifting weights? Or reading a book about nutrition without actually eating a healthy meal? 

Many people embrace motion, yet avoid action. James Clear explains why:

“If motion doesn’t lead to results, why do we do it?


Sometimes we do it because we actually need to plan or learn more. But more often that not, we do it because motion allows us to feel like we’re making progress without running the risk of failure.


Most of us are experts at avoiding criticism. It doesn’t feel good to fail or to be judged publicly, so we tend to avoid situations where that might happen. And that’s the biggest reason why you slip into motion rather than taking action: you want to delay failure.”

When you brainstorm ideas for blog articles, you can’t really “fail”, but when you publish an article you run the risk of receiving criticism.

When you’re in motion, you’re safe. When you take action, you’re vulnerable.

Action Leads to Rewards

Taking action is much harder than being in motion, which is why all rewards in life come from taking action.

Your body doesn’t reward you with a better physique when you buy new gym clothes. It rewards you when you lift weights.

Your monthly page views don’t increase when you brainstorm article ideas. They increase when you publish blog posts.

Your mind doesn’t achieve a state of calmness from listening to a podcast about meditation. It achieves a state of calmness when you sit and meditate.

Don’t just be in motion. Take action.

You can find my complete book notes for Atomic Habits here.

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6 Replies to “Buying Gym Clothing is Easy. Lifting Weights is Hard.”

  1. Guilty as charged.

    Man I’m good at the motion part of it, my brain doesn’t shut up, I’m thinking of blog post ideas in the middle of the night when I want to be sleeping! Now the action part is a little tricky and does take some motivation to make myself actually write an article.

    1. Personally I keep a list of blog post ideas in a “Notes” folder on my phone. Helps me get the ideas out of my head and into a place where I can revisit them later.

  2. Gosh, Zach, you make it seem like writing blog posts is so easy! I def fall into the trap of quality versus quantity and am trying to work on that a bit. But when I look back at the quantity of what I’ve produced, I’m pretty amazed. Even if it wasn’t perfect.

    The experiment with the photography students was surprising!

    1. I think every blogger has to strike a healthy balance between quantity vs. quality. Since your articles are pretty long (usually 2-3x longer than mine), it would be pretty unrealistic for you to produce a huge quantity, but I think the longer high-quality articles has worked really well for your blog so far 🙂

  3. I usually have pretty good habits, and also strong willpower to start and maintain habits, however, you definitely sold me on this book. There’s always room for improvement!

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