The Four Types of Traffic

Up to this point, you’ve done the following:

  • Chosen a niche for your site.
  • Set up a domain name and a hosting plan.
  • Set up WordPress and installed several helpful plugins.

Next, it’s time to start getting traffic to your site. After all, you can’t earn any money if nobody is visiting your site.

There are four main types of traffic that any website can receive:

  • Direct: This is when a reader directly types your domain name in their browser. Thus, they go directly to your site.
  • Referral: This is when a different site refers to a reader to your site by linking to one of your articles.
  • Social: This is when a reader finds your site on a social media platform like Facebook, Twitter, or Pinterest.
  • Organic Search: This is when a reader finds your site by searching for a certain phrase on Google and clicking on an article you wrote that appears in the search results.

Of all four types of traffic, organic search is the best to receive because it has the potential for free recurring traffic. You simply write an article one time, wait until it shows up on the front page of Google, then sit back and enjoy the traffic that comes to your site over and over again as people around the world find your article on Google.

This is in direct contrast to the other three types of traffic, which require you to constantly promote your articles on other sites, social media platforms, or through paid advertisements.

The way to actually receive organic search traffic is to understand the field of SEO, which stands for “search engine optimization.” This topic is covered in detail in the upcoming articles.

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