Before you publish any new article on your site, run through this quick checklist to ensure that your article is optimized for SEO:
Content
- In your opinion, is your article more useful and helpful to a potential reader than the current top result?
- Does your article cover all of the sub-topics covered in the top 3-5 search results?
- Is you article user-friendly?
- Are your paragraphs 2-3 sentences?
- Did you use plenty of header tags to break up the big ideas in your article?
- Did you use images to illustrate your points, when applicable?
- Did you use bullet points, bolded text, and italic text to enhance readability?
Technical
- Is the title of your article less than 70 characters and does it include the keyword you’re targeting?
- Is the keyword in the slug of the article?
- Did you remove unnecessary words from the slug? (e.g. “of” “the” “and” “if” “or”)
- Is your keyword in the meta description?
- Do each of your images have alt text?
- Is the alt text descriptive enough without being excessive?
- Did you include relevant internal links to related topics on your site?
If you can answer yes to each of the above questions, then you can feel confident about publishing your article.
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